London, UK, 24th May 2011---Apply Financial announces their new suite of products for financial services featuring enhanced authentication security from LiveEnsure™. Apply Financial is a global software company at the forefront of transaction management, mobile banking, and mobile financial services.

Apply Mobile revolutionises the interaction with transactional services for customers with the Apple iPhone, iPad and iTouch; BlackBerry® Bold™ and BlackBerry® Curve™; and Android Smartphones. Users have in the palm of their hand the easiest, most intuitive, secure and functionally rich mobile financial applications available today. In addition, Apply Mobile comes with both domestic and international payment validation that uniquely validates data at the point of initiation, reducing errors, and resulting in a fully routed STP transaction from a mobile device.

Apply Financial are deploying LiveEnsure™ digital fingerprinting technology so users don't need additional devices, tokens, dongles or gadgets to securely authenticate themselves.  They already have a unique laptop, mobile or pad device. Apply Financial has deployed LiveEnsure™ a unique security technology that anonymously matches devices even as they change over time.  Digimetrics™ is device recognition technology based on a synthesis of multiple factors. The "fingerprinting" data is challenged "outside" the browser, its data is *not* shared, and the process is session/commerce specific, real time authentication security protecting users transactions.

Mark Bradbury, MD of Apply Financial commented, “We are pleased to introduce  our solutions embedded with LiveEnsure™ and feel we are at the forefront of mobile financial solutions, with strong interest from financial services companies who want the best security solution available . We see 2011 as the year when, with the help of LiveEnsure™, customers will feel confident their data is secure and mobile financial apps will take off”.

Ross Macdonald of LiveEnsure™, “Users need to feel that any transaction is secure  and that they can conduct their finances anywhere, anytime with trust. By deploying  LiveEnsure™ Apply Financial is combining  our security with simplicity, supporting a broad array of devices, together with the ease of use.”

For banking, the barriers to greater uptake are well known – security, ease of use, and catering to a wide range of mobile phones. The older browser based mobile banking solutions are just not capable of delivering sophisticated needs easily. Web browsers on mobiles are never easy to view and the screens are often badly designed. Apply  offers new features  and services offered to widen the opportunity for uptake, and increase the users’ peace of mind.

About Apply Financial: A revolutionary global software company at the forefront of transaction management, mobile banking, and mobile financial services.  Deploying LiveEnsure™ authentication solution as part of a triangulation process that secures users sessions.
For further information contact:
www.applyfinancial.co.uk
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About LiveEnsure™: LiveEnsure™  is accessible, affordable authentication SaaS solution for web and mobile. LiveEnsure™ provides a revolutionary, multifactor, authentication solution, using unique Digimetric™  technology  to recognise  user’s mobile devices and laptops as part of triangulation process that secures the session.
http://www.liveensure.com/getit.html
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